About

Once Upon A Time

Once Upon A Time was formed by Roland Hill and Francisco Garcia in 2009. Roland and Francisco have nearly 25 years of music industry experience between them spanning A&R, Promotions, Marketing, Publishing and Management. Once Upon A Time is a platform for the development of new artists, working together in partnership, be it as a record label, publisher or as management.

Francisco Garcia
Francisco’s was previously A&R manager for Outcaste Music Publishing an independent publisher with a worldwide JV with EMI Music Publishing.

During his time at Outcaste he oversaw the following successes:
No 1 / Double platinum UK Album
No 1 / Platinum Spanish Album
Two No 1 singles in Spain
No 1 Airplay Record / Gold album in Australia

On the Recording side, Francisco found and was pivotal in the signing of Canadian artist Justin Nozuka (now signed to US label Glassnote) and Kentucky band Cage The Elephant who’s 2nd album recently charted at No.2 on the US Billboard Album Chart.

Roland Hill
Roland’s background is in Record Company Marketing and National Radio Promotions. In his days as Head of Radio at Anglo Plugging he worked with Chemical Brothers, Leftfield, Daft Punk, Fatboy Slim, U2, Oasis, Travis, The Strokes and Paul Weller amongst others.

Between 2001 and 2008 Roland was Head of Marketing & Promotions at EMI JV Relentless Records overseeing the marketing and promotions for the likes of KT Tunstall, Joss Stone, Seth Lakeman and Cage the Elephant. He was also joint executive producer on KT Tunstall’s 4.5 million selling debut album “Eye to the Telescope”.